Past event
Exhibition
Free to attend
100% Optical
100% Optical 2026
FEB28
When
28 Feb – 2 Mar 2026
Europe/London
Where
ExCeL London
London, United Kingdom
IndustryOptical & Eyewear
11,000
Expected visitors
250
Exhibitors expected
About 100% Optical
optical · eyewear · optometry · ophthalmology
100% Optical is the UK's largest and most influential annual event for optical professionals, organised in partnership with the Association of Optometrists (AOP). Held at ExCeL London, the 2026 edition brings together 250+ exhibitors showcasing over 5,000 brands across eyewear, contact lenses, diagnostic equipment, and practice management solutions.
Attracting 11,000+ professionals from across the optical sector, the show is an essential platform for optometrists, dispensing opticians, optical assistants, and practice managers to discover the latest products, earn CPD points, and network with peers. The AOP-curated education programme delivers clinical and business insights across multiple theatres.
The exhibition features dedicated zones including the 100% Studio, sponsored by Nikon Lenswear UK, which champions independent eyewear brands. Major exhibitors include Boots Opticians, Alcon, Carl ZEISS, Nikon Lenswear UK, Mykita, and Topcon Healthcare, alongside hundreds of specialist suppliers.
Whether you are sourcing new frame collections, exploring the latest lens technologies, investing in diagnostic equipment, or seeking practice management solutions, 100% Optical delivers the products, education, and connections to grow your optical business.
250+ exhibitors with 5,000+ brands,11,000+ optical professionals,AOP-curated CPD programme,100% Studio independent eyewear showcase,Live demonstrations and workshops,Free to attend
100% Optical is the must-attend event for optical professionals. Discover 250+ exhibitors showcasing 5,000+ brands in eyewear, lenses, and equipment. Earn CPD points through the AOP-curated programme, explore the independent eyewear showcase, and connect with 11,000+ industry peers. Free registration includes access to all exhibition zones and education sessions.
Exhibiting at 100% Optical connects your brand with 11,000+ optical professionals actively sourcing products and services. As the UK's largest optical trade event, organised with the Association of Optometrists, the show delivers optometrists, dispensing opticians, and practice managers with genuine buying intent across frames, lenses, equipment, and practice solutions.
Optometrists, dispensing opticians, optical practice owners, contact lens practitioners, and ophthalmic lens buyers
Who's exhibiting
Exhibitors
9 companies listed on TradeShowLink
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