100% Optical

Name: 100% Optical
Start: 2026-02-28T00:00:00
End: 2026-03-02T00:00:00
Location: ExCeL London

100% Optical 2026

Exhibition Optical & Eyewear Free Entry

optical eyewear optometry ophthalmology lenses frames contact lenses eye care

28 Feb 2026 - 02 Mar 2026 ExCeL London, London, United Kingdom

Event Website

11,000

Expected Attendees

250

Exhibitors

About This Event

100% Optical is the UK's largest and most influential annual event for optical professionals, organised in partnership with the Association of Optometrists (AOP). Held at ExCeL London, the 2026 edition brings together 250+ exhibitors showcasing over 5,000 brands across eyewear, contact lenses, diagnostic equipment, and practice management solutions. Attracting 11,000+ professionals from across the optical sector, the show is an essential platform for optometrists, dispensing opticians, optical assistants, and practice managers to discover the latest products, earn CPD points, and network with peers. The AOP-curated education programme delivers clinical and business insights across multiple theatres. The exhibition features dedicated zones including the 100% Studio, sponsored by Nikon Lenswear UK, which champions independent eyewear brands. Major exhibitors include Boots Opticians, Alcon, Carl ZEISS, Nikon Lenswear UK, Mykita, and Topcon Healthcare, alongside hundreds of specialist suppliers. Whether you are sourcing new frame collections, exploring the latest lens technologies, investing in diagnostic equipment, or seeking practice management solutions, 100% Optical delivers the products, education, and connections to grow your optical business.

Event Highlights

250+ exhibitors with 5,000+ brands,11,000+ optical professionals,AOP-curated CPD programme,100% Studio independent eyewear showcase,Live demonstrations and workshops,Free to attend

Why Attend

100% Optical is the must-attend event for optical professionals. Discover 250+ exhibitors showcasing 5,000+ brands in eyewear, lenses, and equipment. Earn CPD points through the AOP-curated programme, explore the independent eyewear showcase, and connect with 11,000+ industry peers. Free registration includes access to all exhibition zones and education sessions.

Why Exhibit

Exhibiting at 100% Optical connects your brand with 11,000+ optical professionals actively sourcing products and services. As the UK's largest optical trade event, organised with the Association of Optometrists, the show delivers optometrists, dispensing opticians, and practice managers with genuine buying intent across frames, lenses, equipment, and practice solutions.

Who Should Attend

Optometrists, dispensing opticians, optical practice owners, contact lens practitioners, and ophthalmic lens buyers

Days Until Event

Event Details

Date

Saturday, 28 February 2026
to Monday, 02 March 2026
Timezone

Europe/London
Venue

ExCeL London
Royal Victoria Dock, 1 Western Gateway
London, E16 1XL
United Kingdom
Frequency

Annual