Direct Mail & Mail Merge

Personalised, QR-tracked direct mail that lands before and after the show

Send personalised activation packs to pre-show prospects and post-show leads, with every QR scan measured back in your CRM and production and fulfilment handled for you.

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Free to start · no monthly fees

8 capture & outreach channels, with direct mail built in

500+ companies near your show from Companies House data

360° one view of every lead, from posted pack to closed sale

At a glance

Pre-show and post-show, tracked

Pre-showactivation packs that drive stand visits and bookings

Post-showfollow-up packs that re-engage warm leads while interest is warm

QRunique code per pack, attributed to the contact

How it works

From mail merge to mailbox to measured response

Merge from your CRM

Names, companies and offers are merged straight from your CRM, so every recipient gets a relevant, individually addressed piece — not a generic flyer.

Post before and after

Target pre-show prospects to drive stand visits, then re-engage post-show leads while interest is warm — both campaigns tracked in the same place.

Measure every response

Each pack carries a unique QR code, so scans are attributed to the contact and logged on their lead timeline alongside email, SMS and badge scans.

What it covers

Direct mail, defined

Pre-show mail

Personalised pieces that land before the event, with a QR or NFC that starts the profile.

Post-show mail

Timed follow-up printed after the show, matched to what each prospect engaged with.

QR-tracked

Every piece carries its own code — you see when it's opened and what happens next.

Fulfilment handled

We print, personalise and post; you manage the CRM and the conversation.

The full loop

From mailbox to measured response

Personalised merge
Names, companies and stand details pulled from your CRM.
Tracked by design
Every open and scan feeds the 360° view.
Timed to the show
Pre-show invites, post-show follow-up — automated.

Mail campaign — London Build Expo

Opened pre-show invitationMon 09:14

Scanned the follow-up QRTue 16:02

Booked a meeting from the mailWed 11:40

Next steps

Post your first tracked piece

Claim your free profileFree · no card required Book a 20-minute demoVideo call See automated follow-upSolution page

Questions

Frequently asked questions

Can't find what you need? Our UK team answers within a working day.

Ask us anything

Your mailing list is built from the same contact data as your other channels. Personalisation is merged from those records, and each pack's unique QR code maps back to the contact, so scans and responses appear on the lead's timeline alongside emails, SMS and badge scans.

Yes. You can target pre-show prospects to drive stand visits and bookings, then follow up post-show leads with an activation pack while interest is still warm. Both campaigns are tracked in the same place.

No. Production and fulfilment are handled for you. Print, personalisation, packing and postage are taken care of, so you set up the campaign and the packs reach your prospects without you managing a print run.

Because every pack carries a unique QR code, scans are attributed to individual contacts and campaigns. You can see who engaged and how each mailing contributed to the wider lead journey, rather than guessing at the impact of a print run.

You can reach prospects you already hold in your CRM, and build on company data drawn from Companies House to find relevant businesses near your show. From there you personalise and mail the right audience ahead of the event.