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Website & Email Tracking

See exactly which prospects are paying attention

Know the moment a prospect opens your email, clicks a link or returns to your website. Every signal is tied back to the lead you met at the show, so your team follows up at the right time, with the right message.

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Free to start · no monthly fees

EXAMPLE
Follow-up — London Build Expo
Tracking live
  • TB
    Tom B.Opened · 12:04
    now
  • RK
    Raj K.Clicked /pricing · 11:47
    5 min
  • SM
    Sara M.Site revisit · /pricing
    2 h
Intent +20Tom B. opened 2 emails this week
Email opened · Tom B.now Site revisit · Raj K.2 min
At a glance

Signals you can act on

Prospects who open at least one email
71%
Opens that turn into a site revisit
38%
Follow-ups sent within 24 hours of a signal
92%
How it works

From open to conversation

  1. 1

    Email open & click tracking

    See who opens your follow-up emails and exactly which links they click, so you know what each prospect actually cares about before you pick up the phone.

  2. 2

    Website visit tracking

    Recognise returning leads when they revisit your website and see which pages they view, revealing the products and services drawing them back.

  3. 3

    Intent scoring & alerts

    Every open, click and visit feeds a clear intent score, and your team gets a real-time alert when a lead heats up, so warm prospects never slip through the cracks.

  4. 4

    Follow up at the right moment

    The alert tells your team what the prospect just did — so the message fits.

The difference

Sending blind vs. tracking live

Without tracking

Blind sends — Emails go out on a schedule, not on interest.

No idea who's engaging — Opens and clicks live in the ESP, not in your pipeline.

Generic follow-up — Everyone gets the same message at the same time.

Cold by the show — The conversation cools before anyone replies.

With tracking

Timed by interest — Sequences start on the signal, not the calendar.

Every signal on the lead — Opens, clicks and visits land on the 360° profile.

Personal next step — The message references what the prospect just engaged with.

Warm while it matters — The alert reaches your team the moment it happens.

Exhibitor feedback

Teams that follow up smarter

"We stopped guessing. The email that got the reply is the one tied to their QR scan."

L. F.Account Director, Property Week 2026

"The revisit alert on our pricing page is worth the subscription alone."

J. H.CMO, Industrial Supply Expo 2025

"Our open rates doubled because we send when they're hot, not on Tuesday."

P. S.Sales Manager, MedTech Live 2026
Get started

Start free, pay per show

Free £0

No card required

  • All 8 channels included
  • 360° view of every lead
  • Cancel anytime — no monthly fees
Start free
Most chosen Per-show Per show

No monthly fees, ever

  • Unlimited team members
  • Priority show-week support
  • CRM sync included
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Programme Custom

For a season of events

  • Season pricing across events
  • Custom integrations
  • Account manager
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Questions

Frequently asked questions

Can't find what you need? Our UK team answers within a working day.

Ask us anything

When you send a follow-up email through TradeShowLink, we record when it is opened and which links the recipient clicks. That activity is matched to the lead you captured at the show, giving your team a clear picture of who is engaging and what content is resonating with each prospect.

Yes. Once a lead has engaged with one of your tracked links, return visits to your website are recognised and logged against their profile, including which pages they viewed. This helps your team see renewed interest and reach out while the prospect is actively researching you.

Intent scoring rolls every signal, such as email opens, link clicks and website visits, into a single, easy-to-read score for each lead. The more a prospect engages, the higher their score climbs, so your team can focus its time on the people showing genuine buying interest.

Alerts are delivered in real time, around the clock, so the moment a prospect opens an email, clicks a link or returns to your site, the right person on your team is notified and can respond while interest is fresh.

Digital engagement is never treated in isolation. Every open, click and visit is tied straight back to the trade-show lead it belongs to, giving you one joined-up view of each prospect from the first conversation on the stand through to their online activity afterwards.

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Companies near your show from Companies House data, smart lead capture across every channel, and post-show ROI. Free to start — no monthly fees.

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