6s
247%
3.2x
Transform exhibition chaos into organised opportunity
TradeShowLink's 360° Exhibitor CRM creates a unified command centre for your entire trade show strategy. Our comprehensive platform connects every exhibition touchpoint—from pre-show planning and invitation management to on-stand capture and post-event nurturing.
With our integrated approach, your team gains complete visibility across the exhibition lifecycle. Track stand visitors, monitor material engagement, coordinate follow-up activities, and measure results—all from a single, intuitive platform.
Complete Trade Show Management
Our built-in CRM creates a complete exhibition management hub that tracks every visitor interaction from initial scan to final conversion. When prospects engage with your stand materials, all contact details and engagement information flow directly into our centralised database, creating comprehensive profiles accessible to your entire team. Sales representatives can immediately tag leads, add notes, and assign follow-up tasks without any manual data entry.
Automatically enhance visitor information with Companies House verification, virtual office detection and email validation. Our system flags potential concerns while highlighting promising prospects, giving your sales team crucial insights before initial contact. Exhibition teams using our data enrichment can get up to 47% higher conversion rates from qualified leads.
Our Trade Show ROI Calculator provides comprehensive visibility into your exhibition performance metrics. Track cost-per-lead, conversion rates, and projected pipeline value to demonstrate clear return on investment. The system identifies which materials, stand locations, and team members generate the highest quality leads, helping you continuously refine your approach. UK exhibitors using our complete tracking system report up to 247% ROI improvement through data-driven optimisation.v
What we can do for your company.
Our comprehensive CRM creates a centralised hub for all exhibition activities—from pre-show planning through post-event follow-up. The system captures every interaction with your tracked materials, automatically creating unified visitor profiles that include contact details, engagement history, company information, and follow-up status. This complete view eliminates data silos between your exhibition team and sales representatives, ensuring everyone works from the same accurate information and no opportunities fall through the cracks.
Our HubXe Web Analytics creates a seamless connection between physical exhibition interactions and subsequent online engagement. When visitors scan your tracked materials at the stand, then later visit your website, open emails, or download resources, our unified tracking maintains a continuous thread. Your sales team can see exactly which exhibition visitors later researched specific products online, how much time they spent on your website, and which content they found most valuable—providing crucial insight into their specific interests and buying intent.
Our system allows you to create complete trade show events within the CRM, developing all necessary marketing materials, campaigns, and projects in one centralised location. You can design and deploy custom landing pages for each exhibition, create tracked materials with unique QR codes, and develop targeted invitation campaigns with real-time response monitoring. This comprehensive preparation ensures your team arrives fully equipped with intelligent marketing assets that capture every engagement opportunity and provide complete visibility of your exhibition performance.
Our 360° CRM provides detailed analytics on how exhibition visitors engage with your physical and digital materials. When prospects interact with your tracked brochures, product displays or digital content, the system records which specific items generated interest, how long visitors engaged with each piece, and which materials ultimately led to sales conversations. This intelligence helps you identify your most effective content, refine underperforming materials, and optimise your exhibition investment by focusing on what demonstrably drives prospect engagement.
Our 360° CRM includes comprehensive data export capabilities that allow you to use your exhibition data however you need. The system can generate customised CSV or Excel exports with complete lead details, engagement metrics, qualification scores, and follow-up status. These exports can be scheduled automatically or created on-demand, making it simple to transfer exhibition data to your existing sales systems. Your team maintains complete control of your valuable exhibition data while benefiting from our powerful capture and analysis capabilities.
Our comprehensive Trade Show ROI Calculator provides detailed visibility into your exhibition performance metrics. The system tracks all costs associated with each exhibition and measures them against qualified leads, meetings booked, opportunities created, and deals closed. This complete view allows you to calculate precise metrics like cost-per-lead, cost-per-opportunity, and overall ROI for each event. Exhibition managers report that this data-driven approach typically improves budget allocation decisions and helps justify exhibition investments with concrete financial return metrics.
Our CRM creates a structured follow-up system that ensures no exhibition lead falls through the cracks. The platform automatically assigns visitors to appropriate team members, creates prioritised follow-up task lists, and sends reminders when actions are due. Representatives can track all communications, schedule future contact points, and record notes directly in the system. Managers gain complete visibility of follow-up activity, helping identify bottlenecks or delays. This systematic approach dramatically improves follow-up completion rates compared to traditional post-exhibition processes.
Our comprehensive analytics dashboard allows you to compare performance metrics across different exhibitions, helping identify which events deliver the best return on investment. The system tracks key indicators like visitor quality, engagement rates, conversion percentages, and cost efficiency for each exhibition. This side-by-side comparison highlights which shows attract your ideal prospects and which generate the highest quality opportunities. Exhibition managers use these insights to optimise their exhibition calendar, focusing resources on events with proven performance.
Our 360° CRM implements comprehensive data security measures to protect your valuable exhibition contacts. The system utilises bank-grade encryption for all stored information, role-based access controls to limit data visibility, and detailed audit logs that track all user actions. We maintain full GDPR compliance with built-in consent management tools, automated data retention policies, and the ability to fulfil subject access requests. Your exhibition data remains completely within your control, with secure export options when needed for external systems.