Every lead and interaction in one connected view

Web analytics connect physical stand interactions to later online engagement. When visitors scan your tracked materials and then visit your website, open emails or download resources, the unified tracking keeps a continuous thread. Your team can see which exhibition visitors researched specific products online and which content they spent time on, giving useful insight into their interests.

You can set up complete trade show events in the CRM and build all your marketing materials, campaigns and projects in one place. Design and deploy custom landing pages for each show, create tracked materials with unique QR codes, and run targeted invitation campaigns with live response monitoring — so your team arrives fully equipped to capture every engagement opportunity.

The CRM shows how visitors engage with your physical and digital materials. When prospects interact with your tracked brochures, displays or digital content, it records which items generated interest, how long visitors engaged with each piece, and which materials led to sales conversations. That helps you identify effective content and refine materials that underperform.

Yes. The CRM includes data export options so you can use your exhibition data however you need. Generate customised CSV or Excel exports with full lead details, engagement metrics, qualification scores and follow-up status, on demand or on a schedule, making it simple to move data into your existing sales tools while keeping control of your data.

Your exhibition contacts are protected with data encrypted in transit and at rest, role-based access controls that limit data visibility, and audit logs that track user actions. We support GDPR compliance with consent management, data retention policies and the ability to fulfil subject access requests, and your data stays within your control with secure export options when you need them.