6s
78%
3.2x
Never miss a post-show opportunity again.
Turn exhibition encounters into closed deals with TradeShowLink's comprehensive follow-up arsenal. Our platform equips your sales representatives with instant lead notifications, detailed prospect insights, and multi-channel engagement tools—all automatically triggered the moment someone interacts with your exhibition materials. Your representatives receive instant notifications with detailed visitor insights, enabling perfectly timed communication when prospects are most receptive to your offering.
Exhibition Follow-Up Automation
Convert exhibition interest into booked meetings with our advanced follow-up system. When visitors engage with your stand materials, our platform automatically initiates personalised contact sequences that maintain momentum long after the exhibition ends. From timely reminders to targeted content delivery, each touchpoint nurtures prospects toward your sales pipeline.
Our system analyses visitor behaviour to identify the ideal moment for each follow-up communication. Automatically send product information, case studies, or special offers based on demonstrated interests at your stand. Response rates increase dramatically when prospects receive relevant content precisely when they're most receptive to your message.
Reach prospects through their preferred communication channels with our coordinated outreach system. Whether they respond best to email sequences, text notifications, or printed materials with embedded tracking, our platform ensures your message arrives in the format most likely to generate response. Each interaction is documented and analysed to refine future engagement.
What we can do for your company.
Our system provides sales representatives with real-time engagement alerts that indicate the perfect moment for follow-up calls. When prospects interact with your digital materials after the exhibition, representatives receive instant notifications with complete context about which content the prospect is viewing. This intelligence allows your team to call when interest is at its peak—typically resulting in 67% higher connection rates and significantly improved conversation quality.
Our platform provides your sales team with customisable email templates pre-loaded with exhibition context and prospect-specific details. These personalised templates reference exactly which products caught the visitor's attention at your stand and include tailored content based on their specific interests. All emails are automatically verified for deliverability and optimal sending times, resulting in open rates 3.5x higher than standard post-exhibition emails and dramatically improved response rates.
Our platform enhances your direct mail follow-up by providing detailed prospect data that enables highly targeted, personalised mailings. Each physical piece includes embedded tracking via QR codes or NFC technology, allowing you to monitor exactly when recipients engage with your materials. This digital-physical integration creates powerful multi-channel touchpoints, with automated alerts notifying your sales team the moment a prospect interacts with your mailed materials—the perfect moment for follow-up contact.
Our system enables your sales team to create and send highly personalised product information based on exhibition interactions. Representatives can quickly assemble custom digital brochures that focus specifically on products that interested each prospect, automatically including relevant case studies, technical specifications and pricing information. These tailored materials demonstrate that your team understood the prospect's specific needs, significantly increasing engagement rates and accelerating the decision-making process.
Our tracked links provide sales representatives with precise visibility into prospect engagement after initial contact. When representatives share product information, case studies, or proposal documents, they receive instant notifications the moment a prospect views the content. The system shows exactly which sections received attention and how long the prospect spent reviewing specific information. This intelligence allows your team to follow up with perfectly timed calls addressing the prospect's specific interests and concerns.
Our platform centralises all follow-up activities, ensuring perfect coordination across your sales team. Each prospect interaction is logged in real-time, providing complete visibility into all touchpoints—whether calls, emails, sent materials, or social connections. Team members can see exactly what communications have occurred, which topics were discussed, and what responses were received. This comprehensive view prevents duplicate outreach, enables consistent messaging, and ensures prospects experience a seamless journey regardless of which team members are involved.
Our SMS notification system enables immediate sales response even when representatives are away from their computers. When high-value prospects engage with your exhibition materials or follow-up content, the system instantly sends text alerts to the appropriate team member with essential context and contact details. This mobile-first approach ensures critical opportunities never slip through the cracks, allowing your team to respond within moments regardless of location—dramatically improving connection rates and conversion percentages.
Our intelligent lead scoring system analyses multiple engagement signals to identify high-priority opportunities requiring immediate sales contact. The algorithm evaluates which products prospects viewed, how long they engaged, their company profile from Companies House data, and their post-exhibition digital interactions. This comprehensive assessment creates an actionable priority list that directs your sales team to focus first on prospects showing the highest purchase intent, significantly improving overall conversion efficiency.
Our integrated scheduling system streamlines the meeting booking process for your sales team. Representatives can send personalised booking links showing their real-time availability, allowing prospects to instantly secure time without back-and-forth communications. The system automatically sends branded confirmations, reminders, and post-meeting follow-ups. All meeting activity integrates with your CRM, ensuring complete visibility of the sales process and dramatically reducing the administrative burden on your team.
Our comprehensive analytics dashboard gives sales managers complete visibility into follow-up performance metrics. Track response rates by representative, identify which follow-up methods generate the highest conversion rates, and analyse which message types resonate most effectively. This detailed intelligence allows managers to identify best practices, provide targeted coaching, and continuously refine your team's approach. The result is continuously improving conversion rates and maximum return on your exhibition investment.