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Smart Tracking Labels

Every scan captured, every lead attributed

Trackable QR and NFC labels you can stick on brochures, badges and giveaways. Each tap or scan flows straight into your exhibitor CRM — no app to install, nothing for visitors to download.

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8

Capture & outreach channels, all tracked in one place

24/7

Real-time alerts the moment a label is scanned

360°

One view of every lead and every interaction
How it works

Turn printed material into measurable touchpoints

Print or apply a smart label to anything you hand out — a brochure, a name badge, a tote bag, a sample box. When a visitor scans the QR code or taps the NFC chip, the interaction is logged and matched to that lead in your CRM. You finally know which materials drew interest, who engaged and what to follow up on.

No app, no sign-up, no friction — a visitor just scans or taps.
What you get

Built for the trade show floor

QR & NFC labels

Every label carries both a scannable QR code and a tappable NFC chip, so any visitor can engage with whatever device they have to hand.

Works on existing materials

Apply a label to brochures, badges and giveaways you already have. No reprints, no new artwork — just peel, stick and start tracking.

Scan analytics

See which materials get scanned, when and by whom. Every interaction is attributed to a lead, so your follow-up is informed and timely.

FAQ

Frequently asked questions

Do visitors need to download an app to scan a label?

No. A QR code opens with any phone camera and an NFC chip responds to a simple tap. There is nothing for your visitors to install, sign up for or learn.

Yes. The labels are designed to go onto existing brochures, badges, samples and giveaways, so you do not need to reprint anything or redesign your stand materials to start tracking.

Each scan or tap is logged in your exhibitor CRM and attributed to the relevant lead, alongside every other channel. You get a real-time alert and a single, joined-up record to follow up from.

Yes. Because every label is tracked individually, the scan analytics show which brochures, badges and giveaways drew the most engagement — so you can lean into what works at your next show.

It does. Smart tracking labels sit within the same exhibitor CRM as your badge scans, card scans, email, SMS and other channels, giving you one connected view of every lead and interaction.

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Companies near your show from Companies House data, smart lead capture across every channel, and post-show ROI. Free to start — no monthly fees.

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