Upcoming · In 79 days
Trade Show
Free to attend
Toy Fair
200
Exhibitors expected
About Toy Fair
toys · games · hobby · retail
The Toy Fair 2027 is the UK’s largest dedicated toy, game and hobby trade show, taking place annually at the end of January at Olympia. The 2027 show runs from Tuesday 19th to Thursday 21st January 2027 in the Grand, National and Upper West Halls. The toy industry’s showcase welcomes more than 200 exhibitors showcasing thousands of products to visitors including retailers, buyers, media and the wider industry. General public and children between the ages of 5 and 15 are not permitted entry. Visitor registration is open, and exhibitor applications are open. The official Toy Fair 2027 app is coming soon on the App Store and Google Play and will allow users to view exhibitor profiles, find products, view the interactive floor plan and book meetings before arriving. Exhibitor stand options include the Gold Zone, Shell Scheme and Self-Build. The website copyright is held by the British Toy & Hobby Association.
UK’s largest dedicated toy, game and hobby trade show, more than 200 exhibitors, thousands of products, Olympia Grand National and Upper West Halls, official Toy Fair 2027 app, exhibitor profiles, product search, interactive floor plan, meeting booking, Gold Zone stand option, Shell Scheme stand option, Self-Build stand option
view exhibitor profiles, find products, view the interactive floor plan, book meetings before you arrive, see thousands of products from more than 200 exhibitors
retailers, buyers, media and the wider industry
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