Upcoming · In 124 days
Exhibition, Conference
The Baby Show ExCeL London
350
Exhibitors expected
About The Baby Show ExCeL London
Baby · Parenting · Pregnancy · Newborn
The Baby Show is a UK baby and parenting exhibition held at Olympia, London on 23-25 October 2026, with further events at Excel London on 5-7 March 2027 and NEC Birmingham on 7-9 May 2027. It brings together more than 350 leading and boutique brands offering baby wear, travel systems, pregnancy pillows, car seats, nursery items and other products for parents, newborns and babies. Visitors can compare and test products, access expert advice, attend live stage talks and brand demos, and use family-friendly facilities such as a baby changing area, baby feeding café, meditation station and buggy testing track. Exhibitors can choose shell scheme stands, space-only stands or bespoke sponsorship packages.
1000+ products with best prices guaranteed, 350+ leading brands, free expert advice & family friendly facilities, 500+ discounts & demos on Buggies Car Seats Cots & More, Buggy Testing Track, Baby Changing Area, Baby Feeding Café, Meditation Station, live stage talks, brand demos, safer sleep and baby safety education
one-stop shop for parent newborn and baby products, test before you buy, compare products and ask questions, expert advice, live stage talks, brand demos, discounts and savings, family-friendly facilities, buggy testing track
shell scheme stands, space-only stands, bespoke sponsorship packages, showcase to parents, meet objectives
new and expecting parents, families with children aged 0-14, baby and parenting brands, exhibitors in baby products
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