Amuse Expo

EAG360 is London’s annual meeting place for the pay-to-play amusements, coin-operated gaming and visitor attractions industries. It brings the amusement, gaming and competitive socialising industries together under one roof at ExCeL London from 12–14 January 2027. At the heart of EAG360 is Amuse Expo, the new name for EAG, joined by CompSocUK, formerly the Social Immersive Entertainment Expo, and London Gaming Show, formerly the London Casino & Gaming Show. Organised by Bacta, the UK trade association for the amusement and high-street gaming sector, EAG360 provides three days of business, networking, education and innovation for professionals from across the UK and Europe. More than 6,000 industry professionals come together to discover new products, explore emerging trends, build connections and experience the latest gaming and leisure equipment first-hand. The event is positioned as the UK’s smile economy showcase and a platform for reaching decision-makers across arcades, family entertainment centres, theme parks and the wider out-of-home entertainment industry.