Turn any giveaway into a smart lead-capture tool
Add NFC and QR to coasters, cards, keychains or any branded item, so every tap or scan at your stand becomes a tracked lead in your CRM — measurable promotional merchandise, not landfill.
Claim your free profile Book a demoFree
to start — no monthly fees8
capture & outreach channels in one CRM360°
one connected view of every interactionMake every branded item a measurable touchpoint
Promotional merchandise usually disappears into a goody bag with no way to know if it ever worked. Build NFC and QR into your giveaways and every interaction becomes data: who engaged, when and with what — so your marketing spend finally has numbers behind it.
Any item, made smart
Any item, made smart
Coasters, cards, keychains, bottles, lanyards — almost any branded item can carry an NFC chip and QR code that links to your digital profile and capture form.
Tap-or-scan capture
Visitors tap or scan with their own phone — no app — and their interest is captured instantly, with personalised experiences you can tailor per item or campaign.
Tracked in your CRM
Every interaction is recorded in your TradeShowLink CRM with real-time analytics, so you can see which items and campaigns actually generate engagement.
Frequently asked questions
Almost any branded item — coasters, business cards, keychains, lanyards, bottles and more — can carry an embedded NFC chip and a printed QR code linked to your profile.
No. A standard phone camera scans the QR code and most modern phones read NFC automatically — there's nothing to download.
Yes. You can assign unique codes per item, batch or campaign, so you can see exactly which giveaways and events drive engagement.
Yes. Custom merchandise sits alongside badges, smart materials, QR, email and SMS in the same CRM, giving you one connected view of every lead.
No. Claim your free profile and start capturing with no monthly fees. Book a demo if you'd like to talk through custom merchandise options first.
Claim your free exhibitor pack
Companies near your show from Companies House data, smart lead capture across every channel, and post-show ROI. Free to start — no monthly fees.
Claim your free profile Book a demo